For more than 20 years, I’ve helped build, scale, and transform consumer product brands through innovation, commercialization, and operational excellence. My experience spans home care, personal care, and dietary supplements, leading the development of breakthrough products and innovation platforms that drive sustainable growth and long-term enterprise value. Previous work: Seventh Generation, Miss Mouth's Hate Stains, Angry Orange, Better Life, Grove Collaborative, L'Avant Collective, Sunsoil CBD, Mimikai, Dots for Spots, Bold Uniq, Bee's Wrap.

As a strategic product and innovation executive, I partner with founders, executive teams, and investment firms to align product strategy with business strategy—connecting consumer insights, formulation science, manufacturing, supply chain, brand positioning, and commercialization into scalable operating systems.

My expertise extends beyond product development. I build innovation organizations, implement stage-gate processes, optimize portfolios through reformulation and SKU rationalization, strengthen manufacturing and supply chain resilience, and develop sourcing strategies that reduce risk while accelerating speed to market.

A key differentiator I bring is an extensive network of industry-leading partners, including ingredient suppliers, contract manufacturers, fragrance houses, universities, regulatory experts, supply chain leaders, marketing strategists, and commercialization partners. These relationships enable proprietary innovation, operational efficiency, and meaningful competitive advantage.

I enjoy bringing together cross-functional teams to solve complex challenges, identify whitespace opportunities, and build differentiated brands that win in competitive markets. Whether supporting an emerging company or a private equity-backed portfolio, my focus is on creating repeatable innovation systems that deliver measurable business results—not just successful product launches.

Core Areas of Expertise

• Fractional Chief Product & Innovation Officer Leadership
• Product & Innovation Strategy
• Portfolio Management & Growth Strategy
• New Product Development & Commercialization
• Home Care, Personal Care & Dietary Supplements
• Formulation & Reformulation Strategy
• Fragrance Strategy
• Strategic Sourcing & Supplier Development
• Manufacturing & Co-Manufacturing Strategy
• Supply Chain Risk Mitigation
• Regulatory & Quality Systems
• Product Qualification & Stage-Gate Development
• Intellectual Property & Innovation Platforms
• Strategic Partnerships & Business Development
• Executive Advisory for Founder-Led and Private Equity-Backed Brands

I believe the most successful products are built through disciplined innovation, strategic partnerships, operational excellence, and a deep understanding of consumer needs. My passion is helping organizations transform ideas into scalable brands that create lasting value for consumers, customers, and investors.